Laser Projection Lights up Pittsburgh Skyline for Heisman Nominee

Lightwave International unleashed a game-changing laser light projection, transforming Pittsburgh’s skyline to spotlight a Heisman Trophy campaign. Using 40 state-of-the-art lasers, we projected bold logos—“Heisman 2 Pickett” and the quarterback’s number 8—across the U.S. Steel Tower, Pittsburgh’s tallest landmark. This guerrilla-style laser light projection, spanning 25+ floors, captivated the city, with WTAE, CBS news and many other outlets reporting its massive visibility. Our custom-programmed display turned a building into a canvas, showcasing the power of large-scale laser branding.

This laser light projection exemplifies how brands, companies, teams, or cities can amplify their message. Guerrilla projections deliver unmatched impact: citywide exposure, viral social media buzz as onlookers share photos, and emotional resonance that unites communities. Such activations on iconic structures create instant landmarks; their rapid setup ensures flexibility for campaigns. We responded to this request with less than 48 hours response time.  Our 40-laser array, powered by 30 years of expertise, delivered crisp, vibrant visuals, proving laser light projections are cost-effective for monumental reach. From corporate logos to team pride, we craft displays that dominate skylines and spark conversations. Ready to make your brand shine with a world-class laser light projection? Contact us today!

#Heisman2Pickett pic.twitter.com/3J8Hbt4SPE

— Pat Narduzzi (@CoachDuzzPittFB) December 4, 2021